Snake Farm & Zoo

Brand exploration

February 2026

This was a collaborative Branding project where me and my group mates rebranding the renown

Animal World & Snake Farm Zoo

Located in New Braunfels Texas. We focused on the aspects of Road trip Americana, and Kitschiness. We explored a more colorful and modern approach to the branding. we ended up going for simplicity in order to let this gem of Texas speak for itself.

for my part of the project i created the badge logo, along with the Anti venom juice drink. I also did a lot of research for the project. Overall i think we did a pretty good job at creating a cohesive brand identity for this awesome piece of Texas road trip culture.

Group Mates:

jez b

Jordan Mason

Zain Fernandez

Robby Robinson Jr